Crowny (CRWNY) is a token of the platform for brands and creating effective campaigns to attract the target audience. Users are rewarded in tokens for interacting with brand messages. And then, tokens can be converted into fiat currencies, used to purchase goods, or set aside for storage in a wallet.

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A 2023 @McKinsey quote: “Companies […] continue to pursue opportunities in Web3, such as tokenized loyalty programs” 👀

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A 2023 @McKinsey quote: "Companies […] continue to pursue opportunities in Web3, such as tokenized loyalty programs".